Highlights at both events included CÎROC Vodka Spritz canned cocktails, a Matua Wine chill zone and beauty bar featuring facial glitter and rhinestones and hair braiding, and a curated Madre Restaurant & Mezcaleria sampling station providing refreshing poolside mezcal cocktails, with a hydration opportunity courtesy of ORIGIN™ water sampling station, a nutrition bar sampling station by Core Foods, Reign Energy Drinks, Candy Pop Popcorn featuring flavors Sour Patch Kids, M&Ms Minis Twix and Snickers, and Tractor Beverage Co. Alessandra Ambrosio sipping Matua Wine (Photo credit: Shutterstock) Coachella’s favorite fashionista Alessandra Ambrosio was also on hand enjoying refreshing Sauvignon Blanc from Matua Wine. We watched Patrick Schwarzenegger waltz in with his girlfriend in full Lucky Brand denim and finally met colorful interior designer Dani Dazey aka Dazey Den LA who has a show coming out soon on HBO detailing how she and her partner revamped the new Trixie Motel in Palm Springs in glorious pink and bright colors. Rolling Stone’s third annual weekend-long festival experience featured live performances by Grace McKagan, BLXST and Carwash, James Hype, and perennial festival headliner Gryffin, Plus, special guests Deejays Denise Love Hewett and Tolula Adeyemi. While most parties are invite-only, Saturday’s day party is one of the only events open to the public. We discovered some great Mezcals like Cuish, Mal Bien, and Mezcal Animas while the owner of Madre was on hand to demonstrate how they determine ABV on Mezcal with bubbles funneled from a long straw. One of the most fun parties took place Thursday evening at ARRIVE PALM SPRINGS and then again poolside Saturday on April 16 where music, creators, fashion, tech, and more came together to celebrate amongst incredible performances and DJ sets, featuring brands offering sips from CIROC Vodka, Matua Wine, Madre Mezcal, and Tractor juices. Note: None of the events below are associated with Coachella, but they happen to pop up around the music and arts festival. Here are our favorite branded events and after-parties that occur around the Coachella weekend 1 festival in the desert that you won’t want to miss next year. Get the LaLaScoop on this year’s sizzling hot 99-degree Coachella festival party scene filled with buzzy brands wanting to get their swag into the right hands. Everywhere we looked there was BIG BIG energy! The best people-watching happens at these parties. People are happy to be alive, mingling in wild festival “Coachella” outfits once again. Coachella has actually morphed into musicians playing at these desert pop-up festivals around the actual Coachella Music and Arts Festival, while there seems to be no end in sight for the ever-evolving influencer generation soirees. Even Bella Thorne decided to be amongst the first celebrities to throw her own 500-person soiree in Bermuda Dunes. While influencers and models flocked to the REVOLVE weekend party with live performances from Post Malone, Willow, and Jack Harlow, some partied late night at TAO’s desert activations, and the younger set found their way to Jaden Smith’s Trippy Summer mushroom-laden psychedelic clothing brand MSFTSrep’s colorful pop-up. While the intimacy was missed with smaller venues in previous years, (like Rachel Zoe’s ZOEasis at the Parker and Neon Carnival games where you could easily win a $100 gift card from Pac Sun) those days seem to be over, with many events happening on massive estates flanked by lakes in Indio, closer to the Coachella Valley Music and Arts Festival. After a two-year hiatus, Coachella is back in the desert, bigger than ever with more bands and brands and even grander parties.
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